Just a few days ago, I covered the Disney Channel’s website filtering out the word “God” from comments. Now, word comes that Disney is removing the word “Christmas” from some of its marketing for its annual Christmas party show.
One News Now reports:
Pastor Eddie DelValle of With Love Ministries, a small church in downtown Orlando, was once a fan of Disney – but not since it began hosting “Gay Days” the first weekend school is out in the summer. And certainly not since he noticed billboards in Orlando advertising an annual event at Disney World.
“Recently I noticed this year they omitted the word ‘Christmas’ from ‘Mickey’s Very Merry Christmas Party.’ It always said ‘Mickey’s Very Merry Christmas Party,'” he tells OneNewsNow.
DelValle isn’t the only one who’s noticed the omission on billboards and, evidently, some digital marketing ads (website banners). Writes John Frost – an admitted non-religious person – on TheDisneyBlog.com: “If the official name of the event is still ‘Mickey’s Very Merry Christmas Party,’ and it is, why would you market it as something else? There’s no excuse not to use the world [sic] Christmas to advertise a Christmas party.”
DelValle said that Disney employees didn’t seem to be aware that the word “Christmas” was not on the billboards promoting the event. However, he did convey that Disney was attempting a new marketing strategy in which, “they didn’t want to offend non-Christians.”
Disney told The Blaze that the reason for the shortening on the billboard was due to “readability.”
“Our event is still named Mickey’s Very Merry Christmas Party, and the majority of our marketing materials reflect that,” Disney spokesman Bryan Malenius said in a statement. “For billboards and a few smaller online ads, we shortened the event name in the interest of space and readability.”
DelValle doesn’t buy that explanation and frankly, neither do I. Just look at the size of the billboard.
I did verify several of the promotional material for Mickey’s Very Merry Christmas Party does include the word “Christmas,” including the event’s website.
I was also able to retrieve a guide for Mickey’s Very Merry Christmas Party for 2014 and as you can see, the word “Christmas” is prominently displayed on it as well.
This is why Mr. Malenius’ explanation is unbelievable.
The Blaze also recounted a short history of controversy that Disney has been embroiled in over the past year.
The latest marketing controversy comes just months after Robert Lopez and Kristen Anderson-Lopez, who wrote the songs for the popular animated film “Frozen,” said that Disney doesn’t welcome God and religious themes into its movies.
Disney responded to that latter controversy as well, claiming that the removal was made in an effort to shorten the show.
So, Disney wants to keep all the elements in their “Christmas” show except for the one element about the Christ. That doesn’t sound like anything that should be supported by Christians and Christians should not be giving Disney any money if they are willing to keep pagan elements in their show, but eliminate the Son of God.