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Hypocrisy: Facebook Offered “Jew Haters” Category To Target Ads

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Published on: September 16, 2017

Well, this should earn Facebook a featured post on the Southern Poverty Law Center’s (SPLC) hate list, but since they really aren’t into calling out Islamists who hate Jews, I won’t hold my breath.

However, it was reported this week that Pro-Publica, the publication that threatened conservative sites and harassed advertisers, and even attacked this author’s piece without any context in their publication, found out that Facebook had a category for “Jew haters.”

Here’s the report from ProPublica:

Want to market Nazi memorabilia, or recruit marchers for a far-right rally? Facebook’s self-service ad-buying platform had the right audience for you.

Until this week, when we asked Facebook about it, the world’s largest social network enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of “Jew hater,” “How to burn jews,” or, “History of ‘why jews ruin the world.’”

To test if these ad categories were real, we paid $30 to target those groups with three “promoted posts” — in which a ProPublica article or post was displayed in their news feeds. Facebook approved all three ads within 15 minutes.

After we contacted Facebook, it removed the anti-Semitic categories — which were created by an algorithm rather than by people — and said it would explore ways to fix the problem, such as limiting the number of categories available or scrutinizing them before they are displayed to buyers.

ProPublica even provided a screenshot of their ad buying process on the company’s advertising portal:

So, for all those advertisers out there who pulled their ads from sites like this one, what are you going to do about this?  It’s been going on for years, you know it has.

Of course, Facebook was shamed into removing the categories, but they’ve had them against their own terms of service.

“There are times where content is surfaced on our platform that violates our standards,” said Rob Leathern, product management director at Facebook. “In this case, we’ve removed the associated targeting fields in question. We know we have more work to do, so we’re also building new guardrails in our product and review processes to prevent other issues like this from happening in the future.”

But did Mr. Leathern put himself and the rest of Facebook employees in “Facebook jail”?  Nope.  They continued on doing what they do just like good little Nazi censors.

What’s most interesting is that Facebook CEO Mark Zuckerberg is Jewish.

Which is quite surprising to some seeing as he has been attempting to silence those who tell the truth about Islam and jihad.

Of course, he masquerades behind the facade of not being hateful.

Zuckerberg wrote at the time that “there is no place for hate in our community,” and pledged to keep a closer eye on hateful posts and threats of violence on Facebook after the Charlottesville, Virgina incident.

“It’s a disgrace that we still need to say that neo-Nazis and white supremacists are wrong — as if this is somehow not obvious,” he added.

However, it’s apparent, he didn’t keep his word.  He’s a betrayer of his own people.  Facebook jail for you Zuckerberg.

Now, if all that was not disturbing enough, look what else ProPublica discovered in the process of buying their ad.

Last week, acting on a tip, we logged into Facebook’s automated ad system to see if “Jew hater” was really an ad category. We found it, but discovered that the category — with only 2,274 people in it — was too small for Facebook to allow us to buy an ad pegged only to Jew haters.

Facebook’s automated system suggested “Second Amendment” as an additional category that would boost our audience size to 119,000 people, presumably because its system had correlated gun enthusiasts with anti-Semites.

Instead, we chose additional categories that popped up when we typed in “jew h”: “How to burn Jews,” and “History of ‘why jews ruin the world.’” Then we added a category that Facebook suggested when we typed in “Hitler”: a category called “Hitler did nothing wrong.” All were described as “fields of study.”

These ad categories were tiny. Only two people were listed as the audience size for “how to burn jews,” and just one for “History of ‘why jews ruin the world.’” Another 15 people comprised the viewership for “Hitler did nothing wrong.”

Facebook’s automated system told us that we still didn’t have a large enough audience to make a purchase. So we added “German Schutzstaffel,” commonly known as the Nazi SS, and the “Nazi Party,” which were both described to advertisers as groups of “employers.” Their audiences were larger: 3,194 for the SS and 2,449 for Nazi Party.

Still, Facebook said we needed more — so we added people with an interest in the National Democratic Party of Germany, a far-right, ultranationalist political party, with its much larger viewership of 194,600.

Once we had our audience, we submitted our ad — which promoted an unrelated ProPublica news article. Within 15 minutes, Facebook approved our ad, with one change. In its approval screen, Facebook described the ad targeting category “Jew hater” as “Antysemityzm,” the Polish word for anti-Semitism. Just to make sure it was referring to the same category, we bought two additional ads using the term “Jew hater” in combination with othertermsBothtimes, Facebook changed the ad targeting category “Jew hater” to “Antisemityzm” in its approval.

So, if you are pro-Second Amendment, you are now being linked in potentially with neo-Nazis, Hitler and anti-Semites.

All of this while Facebook rushes ahead to keep people ignorant of the truth of Islam and the teachings of the Koran.  They are simply enforcing the Sharia.

The good news is that the rabble-rousers are a very small minority of people.  The bad news is this only serves to demonstrate what we’ve always known and that is that Facebook, despite a lot of usefulness of the technology it wields, is a company full of hypocrites who think they know what is best for you to be viewing whether you like it or not.

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