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Think You Know How To Measure True Value Of Food? UN Sustainable Development Idiots Say You’re Doing It Wrong

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Published on: December 9, 2021

How do you go about determining the value of the food that you eat? If you are like most, you determine the value of your food based upon the nutritional content – vitamins and minerals it supplies, the amount of protein, carbohydrates, and fats contained in the food along with the types of fats, sugar content, types of sugars, etc. You might also look at artificial colors and flavorings; whether it is organic or genetically modified; and/or how much the food is processed versus being a “whole” food. Other criteria considered might be sodium or salt content, the added benefit to your health, use of pesticides and/or glyphosate, and where the food is sourced. If this sounds reasonable, the World Business Council for Sustainable Development, along with a coalition of the world’s largest multi-national corporations claim “you are doing it wrong.” has the story.

A coalition of the World’s largest multi-national corporations is working to manipulate you into eating more “equitable” food though a business strategy designed to help major “food players” and other large businesses facilitate “the coming food systems transition.”

They plan to do so with the help of a new strategy that assesses the supposed morality of individual food items and uses that metric to make business decisions and levy performance reviews.

The World Business Council for Sustainable Development [WBCSD] calls itself “the premier global, CEO-led community of over 200 of the world’s leading sustainable businesses working collectively to accelerate the system transformations needed for a net zero, nature positive, and more equitable future.”

In addition to food industry giants like Kellogg’s and Nestle, WBCSD’s member list includes Big Tech players —Apple, Google, Microsoft, etc. Many of the groups’ most prominent members are also members of the World Economic Forum, which highlighted the initiative in a recent post on its own website.

Speaking of Microsoft — recall reports from nearly a year ago that founder Bill Gates had suddenly become the largest farmland owner in America, after having quietly bought up 242,000+ acres of it.

The new framework for assessing the globalist’s approval of various food items is titled “The True Value of Food: A powerful aid to business decision-making.” It is presented in a document complete with photos of objectively bland looking, plant-based food. Its introduction contends that “there is a problem” with the current food system. 

The problem addressed is not that our food is increasingly becoming overly-processed, genetically modified garbage, but rather that “the global food system humans have created is one of the largest sources of greenhouse gas (GHG) emissions and biodiversity loss,” and that it  “perpetuates inequality.”

So, instead of choosing foods based on previously discussed reasonable criteria, we are to now choose food based on how much greenhouse gas emissions, biodiversity loss, and inequality the food causes in the current food production system. This has to be the most lame brained criteria for choosing food ever to cross the narrow minds of imbeciles. And, if you don’t understand what is now being called the “true value of food” or TVoF, the WBCSD and these multi-national corporations explain.

A transformation in how we produce and consume food is an imperative to sustain a global population of 8 to 11 billion people,” it insists. “This transformation has already begun and will accelerate over the next decade.”

True Value of Food (TVoF) analyses incorporates the direct and indirect positive and negative impacts associated with a product from farm to fork,” the document explains. 

Further refinement of TVoF’s methods will make it easier for companies to routinely integrate economic, social, health and environmental factors into their strategic and operational assessments of business opportunities and risks, and in performance reviews,” WEF explained.

So how does the metric work? WBCSD offers a cookie as an example — noting that the sweet treat loses points because of the associated “socio-economic cost” to the workers on the cacao plantation and the “health costs”—which of course are “borne by the British taxpayer,” and therefore counted as a cost to society.

What’s better than a cookie? The WBCSD suggests consuming “an oatmilk porridge” as an alternative. The porridge bowl scores much better on the TVoF scale, because of its lower environmental, health, and socio-economic costs. These categories take into account factors like “food waste” and “air pollution,” in order to determine the “true cost” of the food in question. According to the WBCSD, the cookie and porridge can easily be swapped, since they have “a similar consumer value.”

The cookie’s score could be improved by using coconut oil instead of butter, fortifying the cookie with “nutrients,” and paying farmers more.

The Council notes the while “the food transition is underway,” CEOs of major companies must “act now” and begin “leveraging” the TVoF metric immediately. It offers an action plan for companies to “incorporate the TVoF into their decision making” such as by using the concept to choose investments, suppliers, and transportation options and to formulate performance metrics. 

Sometimes a cookie is just a cookie – a treat you eat because you want something sweet and crunchy. You aren’t looking to “evaluate” the cookie based on its health value, the carbon footprint used to make it, the greenhouse gas emissions it takes to get the ingredients to you, food waste, “inequality” or some perceived damage to biodiversity. You want a treat and a cookie fits your “treat” criteria.

This ridiculous TVoF metric truly is insanity at its finest. But, this is what happens when food production, distribution and delivery is centralized and globalized, run by morons who couldn’t care less about nutrition and goodness but the bottom line and imaginary social issues surrounding food.

It is left to the people to recognize what is happening and take measures to thwart it. As my great-grandfather related to me as a child, food was produced and sourced locally or regionally before being centralized. It is a system to which we will have to return to wrangle the control from these multi-national global corporations. Communities will need to embrace local farmers, buying what they cannot produce themselves from these local growers. And yes, people are going to have to return to growing what they can for themselves. When a food is not in season and cannot be canned, frozen, dehydrated or preserved another way, you just don’t eat it.

It doesn’t take a lot of space to produce food to feed a family. You just have to plan the space. Groups of families may need to “co-op” food production where the crops are divided between families to grow and the families share in the harvest. Families with larger space may produce only one crop, such as corn or peas, for the entire group. It will take everyone pulling their weight to provide enough food for the co-op. The art of food preservation – canning, freezing, dehydration, etc. – will become paramount to sustaining families over the winter and outside the growing seasons of certain foods. Artisan food crafting for bread, cheese, butter, pickles, jams, preserves, pasta, noodles, and other goods will need to make a come-back on the local and regional levels. Grist mills may need to spring up.

Animal farmers could allow purchase of meat on the hoof, where two or more families pay for the animal and the processing in order to have beef and pork. Milking goats are an avenue that can provide a family with milk without having a large space for a cow. Moreover, goats are good weed eaters – just keep them out of the garden and bitter weeds.

Each family may need to have backyard chickens for eggs and possibly meat. Hunting for meat instead of trophy heads would be another way to secure food.

While pristine beautiful grass and ornamental plants certainly make one’s abode look inviting, you can’t eat grass and some ornamental plants. Try growing fruit and nut trees appropriate for your area. Not only do they provide food, they provide shade in the summer time.

The time to prepare is swiftly coming to a close. Learn a skill that can be useful for food production and storage. Educate yourself on summer, fall, and spring crops. Find out what your local growing region supports and when your growing season begins and ends. Investigate heirloom crops and seeds in order to provide seeds for future years. Learn about hybrids and make sure no seed is GMO.

In order to survive what is coming, people are going to have to forego entertainment and use that time to learn skills in order to feed their family. If left to the WBCSD, Gates, and multi-national corporations, you may be eating something that is NOT “food” when choosing to continue participating in the “system”.

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