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Starbucks’ Race Together Campaign: Let’s Talk About Black Racism

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Published on: March 24, 2015

Starbucks’ “Race Together” campaign was intended to kick-start a national conversation about race relations, but, ironically, the effort has exposed a deep-seated racism in the black community.

The Seattle-based company announced last week that it would encourage its employees to foster a conversation about race by writing “Race Together” on customers’ cups, but Starbucks received an overwhelming amount of negative feedback, mostly from blacks.

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Under an avalanche of mean-spirited tweets, Corey duBrowa, a white man, and the company’s senior vice president of global communications, temporarily deleted his Twitter account because he was “personally attacked” and “overwhelmed” by all the criticism.

The campaign was the brainchild of Starbucks’ CEO Howard Schultz, 61, who’s been described as a “progressive” with a track record of speaking out about controversial topics, from redefining marriage to gun control. Schultz reportedly came up with the idea in response to the racial tension that emerged surrounding the deaths of Michael Brown in Ferguson, Missouri, and Eric Garner in New York City. He traveled to Starbucks’ branches in Los Angeles, St Louis, Chicago, New York and Oakland, meeting about 2,000 Starbucks staff members.

When I heard about this campaign, I thought: The last thing we need is more talk about race. People are not going to wait in line while the “barista” making their café latte is having a “conversation.” On the other hand, I also thought it might help ignite a national dialogue about race so whites can finally get it off their chest and express how they really feel.

But some blacks around the country were threatened by the idea of a white-owned company initiating a conversation about race. They viciously attacked and mocked the Starbucks CEO, his employees and white people across social media and in various media outlets.

Here’s a very small sample of the vitriol:

One black female tweeted, “I don’t have time to explain 400 years of oppression to you …”

Another black woman tweeted, “#RaceTogether is what happens when a 1%-er without any actual anti-racist education or training has a mid-life ‘white man’s burden’crisis.”

Another said, “If you wanna $Race Together, let’s talk about how many POC (people of color) you employ in corporate, @Starbucks? Who does your PR? Your legal work?”

The Starbucks CEO must have been taken aback by all the hostility. I’m sure that he, like other non-blacks, assumed that all the races want to come together.

The sad reality is, most black Americans are not interested in coming together to heal ongoing race issues. They would rather hate and take from “the oppressor” (white folks).

When black liberals say they want to have a “conversation” about race, what they really mean is they want to continue blaming “whitey” for past racism and perceived “white privilege.”

Attorney General Eric Holder insulted Americans, calling us “a nation of cowards” when it comes to race. He was trying to goad us into a “conversation.” Obama and other leftists are always talking about “conversations” and “teachable moments,” but their idea of a conversation is a lecture. They want a “conversation” that ends with them getting their way and their “enemies” frustrated.

A key tactic of black racists is to squelch white people’s conversation, thereby creating frustration and anger in whites. Then, they point out how racist whites still are (just as in the days of slavery and Jim Crow) as a pretext to further control them and take more of their stuff.

Starbucks wants to encourage more discussions on race – great! Let’s really have those conversations! We can start by discussing how angry blacks have set race relations back 150 years!

White Americans have examined themselves and, for the most part, they have dropped the racism in their hearts and have overcome. They’ve moved beyond judging people based on color and are gauging character instead.

But we’ve never questioned black racism and held a mirror up for blacks to see themselves. Most blacks today have become what they hate and are racist toward whites. There’s no way around that fact.

Instances of whites attacking blacks are so rare that blacks have to manufacture them. But black-on-white violence is commonplace, though well-hidden by the media and black “leaders.”

If America’s end goal is to come together in the manner Dr. Martin Luther King Jr. described, then we will naturally seek a conversation that moves us toward that goal. But if the goal is to hold onto the false righteousness of our own grievances, then we will seek a one-sided lecture that only reinforces those grievances and leaves no room for the redemption of others or ourselves.

“Forgive us our debts as we forgive our debtors.” – Matthew 6:12

That is why blacks are lashing out at Starbucks’ “Race Together” initiative; why they’ll never be satisfied no matter how much white America appeases them; and why they must go within to seek the solution to what ails them. Until black Americans are willing to make that inner journey, they will continue to bring hell upon themselves and their country.


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